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April 04, 2005

Who is Toby Lehman and why is his "Impression" in my magazine?

tobysmall.jpg
On the flight to Orlando, I finished Egalia's Daughters. Fantastic book. Go read it. Unfortunately my other reading material turned out to be less interesting than I had hoped. As a result, I started reading the only other piece of writing around, ESPN Magazine. By reading, I mean studying the advertisements looking for highly sexist ads. (It's a sports mag catering to men, there are bound to be some.) Although I found some, they aren't what I wanted to talk about. I, like many other Americans pause when I see a half naked individual in print. In this manner, I discovered one Toby Lehman advertising Levi's jeans. It's part of a campaign with a rather interesting format. There is a photo of someone wearing Levi's jeans. No, that's not the odd part, but Abercrombie and fitch would like us to think it is. Then we are provided with information about the individual's name, 'profession', and jeans. Their photo is imposed over-wait for it-a print of their ass through the jeans. This too takes on an artistic flavor. The impressions are made with a variety of odd materials. In this case, wax. Now, I didn't understand why this was happening when I read the magazine, and really still don't. But I found out that Mr. Toby Lehman is now the 203rd most popular search on the web that appears with the word surfer. This presumably has also sold a great number of Loose straight 569® jeans for Levi. Another thing that puzzles me is the lack of shirt on this particular model. All the other models are wearing shirts. I don't get it. The Levi's website shows the other models and their professions and garment, but has a conspicuous lack of information about their impressions. Coincidence? I think not. In my search, I also discovered that our friend Mr. Lehman is represented by JetSet Models. He appears nowhere in any search as a professional surfer that I could find, although there were several more photos on JetSet's other page. Now this one actually took me a while as the agency has two seperate pages. It seems that Mr. Lehman is as multi-talented as the Levi's corp would like us to believe. He is rentable as both an athlete and a model. His agency had this to say, "Way to go Toby!" As fascinating as this is, I am absolutely no closer to discovering why the ad execs at Levi's want us to see people printing their bottoms in magazines. Please let me know if you have any insights. There's an hour of my life I won't be getting back any time soon.

See the FULL SIZE ad that started it all. It's rather gratuitous size-wise, since it's a 20D image.

Posted by Daniel at April 4, 2005 09:01 AM

Comments

Hey um.. i was just going to say that oh my god, toby is HOTTT!!! And was wondering if i could get an autographed picture of him by him. I know it sounds corny but I'm serious.
Let me know PEACE

Posted by: Caitlin at April 8, 2005 08:26 PM

Hi,

Just wated to let you know that we are not affiliated with Mr. Lehman in any way. Your best chance would be to contact his agency directly.

http://www.jetsetmodels.com/contact.aspx

They are located in La Jolla, California, and to the best of my knowledge, Mr. Lehman resides in Cabo San Lucas, Mexico.

Best of luck,

Daniel Siders

Posted by: Daniel at April 9, 2005 12:27 AM

I think that Toby Lehman is the HOTTEST person i have ever seen in my life!!! I know that these are guys jeans and all but your ad makes me want to go buy them anyways. So thanks for putting him ion there....it made my day!!

Posted by: Alex Jenkins at April 13, 2005 01:06 PM

Toby Lehman is the hottest surfer I've seen and levie's is a genius for putting him in the ad.

Posted by: Erin at April 13, 2005 01:11 PM

this boy is gorgeous!!

Posted by: Claire at April 14, 2005 08:50 PM

omg!..toby is soo hot!!..all my friends try to steal his picture from me!!!..EVERYBODY LOVES TOBY!!..HE IS SOOO SEXY!!..AND VERY SCRUMPTIOUS!!!..

Posted by: kElSi at May 16, 2005 03:09 PM

i don't know y u care if toby puts his bum on the page. it's pretty freakin hott, he can do it as much as he wants!

Posted by: aleta at June 11, 2005 04:50 PM

HI MY NAME IS KAILEY AND I WAS LOOKING THROUGH A ROLLING STONS MAG. AND I SAW TOBYS PICTURE. I QUICKLY TOR IT OUT OF THE MAG. AND SCANED IT. I COULDN'T STOP THINKING ANOUT HIM AND HOW CUTE HE WAS!! 4 DAYS!! SO IM SINGLE!! AND IM IN LOVE WITH TOBY!! CALL ME- 1-423-847-1487

Posted by: KAILEY KNOXVVILLE at June 22, 2005 08:42 PM

I thought I was the only one in love with this Toby guy. I too saw him in a friend's Rolling Stone magazine. I instantly ripped the picture out of the magazine and went home to put it on my wall. I think he is the most perfect looking man on earth.

Posted by: Lola at July 30, 2005 02:47 PM

Hey, I think Toby is so Hott! I'd do him! ;)

Posted by: Onny Kay at September 20, 2005 02:02 PM

TOBY! you should e amil me or call me sometime, maybe we could hook up in Mexico, i heard thats where you live... lol (OnnerNonner@yahoo.com - 1-260-447-9759)

Posted by: Onny Kay at September 22, 2005 02:15 PM

Jesus christ Toby is the hottest boy with the best chest and abs I have ever seen in my life. So don't you be hatin' on my guy. I promise you I will marry him and take MY OWN pictures of his sexy (I bet it's rock hard) ass and we'll have hot steamy sex in the benz,the shower,the kitchen, EVERYWHERE!I also love his gorgeous little splatches of freckels on his face. I would have sex with him and make a million babies in a heartbeat! I love you baby! call me 414-324-0440

Posted by: Chelsea at October 7, 2005 07:18 PM

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